Kauffman and Crane began developing Friends under the title Insomnia Cafe in November/December 1993. They presented the idea to Bright, with whom they had previously worked, and together they pitched a seven-page treatment of the series to NBC. After several script rewrites and changes, including a second title change to Friends Like Us, the series was finally named Friends and premiered on NBC's coveted Thursday 8:30 pm timeslot. Filming for the series took place at Warner Bros. Studios in Burbank, California in front of a live studio audience. After ten seasons on the network, the series finale was promoted by NBC, and viewing parties were organized around the U.S. The series finale (the 236th episode), airing on May 6, 2004, was watched by 51.1 million American viewers, making it the fourth most watched series finale in television history and the most watched episode of the decade.
Friends received positive reviews throughout most of its run, becoming one of the most popular sitcoms of all time. The series won many awards and was nominated for 63 Primetime Emmy Awards. The series, an instant hit from its debut, was also very successful in the ratings, consistently ranking in the top ten in the final primetime ratings. Many critics now regard it as one of the finest shows in television history, including TV Guide, which ranked it #21 on their list of the 50 greatest TV shows of all time. The series made a large cultural impact, which continues today. The Central Perk coffee house that was featured prominently in the series has inspired various imitations throughout the world. The series continues in syndication worldwide. All 10 seasons are available on DVD. The spin-off series Joey was created to follow up with the series after the finale.
The series featured six main characters throughout its run, with many other characters recurring throughout all ten seasons.
* Jennifer Aniston portrays Rachel Green, a fashion enthusiast and Monica Geller's best friend from high school. Rachel and Ross Geller are involved in an on-again-off-again relationship throughout the series. Rachel's first job is as a waitress at the coffeehouse Central Perk, but she later becomes an assistant buyer at Bloomingdale's and a buyer at Ralph Lauren in season five. At the end of season eight, Rachel and Ross have a daughter named Emma in "The One Where Rachel Has a Baby, Part Two".
* Lisa Kudrow portrays Phoebe Buffay, an eccentric masseuse and self-taught musician. Phoebe is ditsy but street smart and writes and sings (badly) her own quirky songs, accompanying herself on the guitar. She has an "evil" identical twin named Ursula. In the last season, she marries Mike Hannigan played by Paul Rudd.
* Matt LeBlanc portrays Joey Tribbiani, a struggling actor and food lover who becomes famous for his role on Days of our Lives as Dr. Drake Ramoray. Joey is a simple-minded womanizer with many short-term girlfriends throughout the series. He falls in love with Rachel in season eight.
* Matthew Perry portrays Chandler Bing, an executive in statistical analysis and data reconfiguration for a large multi-national corporation. Chandler quits his job and becomes a junior copywriter at an advertising agency during season nine. Chandler is known for his sarcastic sense of humor and bad luck in relationships. Chandler marries Monica in season seven, and they adopt twins at the end of the series.
* David Schwimmer portrays Ross Geller, Monica Geller's older brother, a paleontologist working at the Museum of Natural History, and later a professor of paleontology at New York University. Ross is involved in an on-again-off-again relationship with Rachel throughout the series. Ross has three failed marriages during the series: Rachel, Emily, and Carol, a lesbian who is also the mother of his son, Ben (Cole Sprouse). He and Rachel have a daughter at the end of season eight.
The main cast members were familiar to television viewers before their roles on Friends but were not considered stars. Cox had the highest profile career of the main actors when she was initially cast, having appeared in Ace Ventura: Pet Detective and Family Ties. Kudrow previously played Ursula Buffay on Mad About You, and reprised the dual role of twin sister Ursula as a recurring character during several episodes of Friends. Before her role on Friends, Kudrow was an office manager and researcher for her father, a headache specialist. LeBlanc had appeared as a minor character in the sitcom Married... with Children, and as a main character in its spin-offs, Top of the Heap and Vinnie & Bobby. Aniston and Perry had already appeared in several unsuccessful sitcom pilots before being cast in Friends. Before his role on Friends, Schwimmer played minor characters in The Wonder Years and NYPD Blue. During the series' ten-season run, the actors all became household names.
In their original contracts for the first season, cast members were paid $22,500 per episode. The cast members received different salaries in the second season, beginning from the $20,000 range to $40,000 per episode. Before their salary negotiations for the third season, the cast decided to enter collective negotiations, despite Warner Bros.' preference for individual deals. The actors were given the salary of the least-paid cast member, meaning Aniston and Schwimmer had their salaries reduced. The stars were paid $75,000 per episode in season three, $85,000 in season four, $100,000 in season five, $125,000 in season six, $750,000 in seasons seven and eight, and $1 million in seasons nine and ten. The cast also received syndication royalties beginning with the fifth season.
Series creator David Crane wanted all six actors to be equally prominent, and the series was lauded as being "the first true 'ensemble' show". The cast members made efforts to keep the ensemble format and not allow one member to dominate; they entered themselves in the same acting categories for awards, opted for collective salary negotiations, and asked to appear together on magazine cover photos in the first season. The cast members also became best friends off-screen, and guest star Tom Selleck reported sometimes feeling left out. The cast remained good friends after the series' run, most notably Cox and Aniston, with Aniston being godmother to Cox and David Arquette's daughter, Coco. In the official farewell commemorative book Friends 'Til The End, each separately acknowledged in interviews that the cast had become their family.
