Major David John Croft, OBE (born David John Andrew Sharland; 7 September 1922 – 27 September 2011) was an English writer, producer and director. David Croft is particularly noted for producing and co-writing a string of popular BBC sitcoms with Jimmy Perry and Jeremy Lloyd including Dad's Army, Are You Being Served?, It Ain't Half Hot Mum, Hi-de-Hi! and 'Allo 'Allo!Croft began to co-write Are You Being Served? with Jeremy Lloyd. He was to continue both writing partnerships for the rest of his career in several hit series including It Ain't Half Hot Mum, Hi-de-Hi! (with Perry) and 'Allo 'Allo! (with Lloyd). He then started up You Rang, M'Lord?, a show that spoke of policies and unfairness in 1927. His last full series Oh, Doctor Beeching!, broadcast from 1995 to 1997, was co-written with Richard Spendlove. He created a television pilot in 2007, entitled Here Comes The Queen, with Jeremy Lloyd. This starred Wendy Richard and Les Dennis, but the show did not develop further.[12] Of these, It Ain't Half Hot Mum "was David’s and my favourite", Jimmy Perry told journalist Neil Clark in 2013.[13]
As a producer, Croft's regular practice was to signal the end of an episode with the caption "You Have Been Watching ...", followed by vignettes of the main cast.
